Dynamic Social & Media Content Syndication for Second Screen

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SAM Project Partners
The 2nd Screen CC (Content Convergence) mini-cluster

About SAM

SAM is about Socialising Around Media. SAM develops a social media delivery platform that provides open, standarised ways of characterising, discovering and syndicating media content items interactively. Users will be able to consume and prosume media content from different syndicated sources, using different synchronised devices. With SAM content providers can create richer, enhanced experiences around original media content items such as television programming, TV shows and on-demand video.

From passive to interactive

Connected devices have changed the way users are interacting with media: from passive and one-way to proactive and interactive. Users now comment on or recommend a TV programme and search for related information – with both friends and the wider social community. This recent development is known as Second Screen. Related to this is a marketing approach referred to as Content Syndication: digital content is created once and delivered together to diverse (marketing) channels. This allows for efficient content delivery and feedback from users. SAM will develop an advanced social media delivery platform, which is based on these two concepts – Second Screen and Content Syndication. 

SAM Vision

The SAM Vision is organised around three main pillars, that compose its three main RTD Workpackages and that point out the research and business directions that the project will explore:

  • Content Syndication: This is the base of the SAM project. Based on Content Syndication techniques, the different types of content providers will prepare their assets so that they can be associated to specific media and context. SAM will provide the mechanism so that these complex assets can be discovered, associated to the user activity and delivered in the expected format to be consumed in the user context. Directly related to Content Syndication is Digital Marketing. The Content Syndication mechanisms provide the mechanisms for products and campaigns information delivery and consumption.
  • Social Media: Social interaction around the media items will provide the context in which the syndicated content will be consumed. Complex context extraction mechanisms based on Natural Language Processing (NLP), sentiment analysis and other semantic related techniques will allow SAM to group and propose context related grouping of users (who will be provided with appropriate discovered content assets).
  • Multi-Device Representation and 2nd Screen: The SAM Platform through its multi-device representation layer will be able to provide the syndicated information, in the right format so that it can be consumed by different types of devices. This generic approach will be used in order to consume the media related syndicated information while a media assets is being consumed and commented by the user, creating in that way a 2nd Screen experience.

Purpose of the Wiki

The purpose of the SAM wiki is to host the state-of-the-art analysis of the project in a dynamic way so as to have the possibility to continuously update it with new research findings and new technical market changes through the whole project lifecycle. Moreover, all partners have easy access to the wiki, can provide their input under a unified platform and thus ensure that the project fully utilises the best technology available. Lastly, this wiki can act as a compendium of knowledge containing useful information for other researchers in related fields. 

SAM Architecture

The SAM platform itself is based on a federated architecture, which consists of several components split in four architectural layers (Data Management, Control, Communication and Interaction). The SAM architecture is also based in the presence of a central communication bus, that will be used by the different SAM components to exchange information or publish/access to different queues and thus become event producers/consumers following an event driven approach.

Social Communities Identification and CreationContent GatewaysStorage TechnologiesSemantic AnalysisContent SyndicationMulti-Device RepresentationContext AwarenessBrand and Consumer ProtectionIdentity, Trust and SecurityAsset AggregationBusiness Intelligence and Social MiningDashboard2nd ScreenDialogue SystemsMedia Assets MarketplaceService Bus CommunicationSAM Architecture
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SAM Elements

Content‏‎ Context‏‎ Legal Core Platform Technologies Multi-device Social Media‏‎ User Interaction SmartTV

SAM Reference Model

SAM User Stories