2nd Screen CC (Content Convergence) mini-cluster

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The 2nd Screen CC (Content Convergence) mini-cluster is a collaborative initiative of EU-funded research projects focused on developing innovative solutions for production, delivery, consumption and ecosystems for monetisation of 2nd Screen content. It is composed of 4 leading EU projects with the combined investment of more than 20M €, and the participation of leading business stakeholders and research institutions in the Media Area, including the BBC, Deutsche Welle, Fraunhofer IAIS, Huawei, RAI, RBB, Surrey University, TPVision and NEC, to name just a few.



The 2nd Screen CC mini-cluster at IBC 2016

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The SAM project has been invited to have a booth at IBC in 2016 again. Now we have shared the booth space with only Bridget project (http://www.ict-bridget.eu) because other projects from our mini-cluster have ended. That gave our visitors a benefit in terms of focus. Bridget project, as well as SAM are both at the very end of their lifecycle, i.e. pre-exploitation phase and we both could show real-life ready demonstrations for the potential customers and partners.

"How I can buy the SAM platform?", - that was the most common question during the days SAM crew spent at IBC2016. SAM partners gave hundreds of demonstrations and exchanged a great number of business cards to follow up the fruitful discussion that happened during IBC2016.

The 2nd Screen CC mini-cluster wins one of the "What caught my eye" awards at IBC 2015

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The 2nd Screen CC Mini-Cluster had a successful time at IBC. The different EU projects had demos running and a very busy time explaining the visitors of the stand about the project, their objectives and their expectations for exploitation. All this was topped off with a crowning glory when the IBC awarded the 2nd Screen CC Mini-Cluster stand the “What Caught my Eye – Blue Sky Thinking” award.

The 2nd Screen CC mini-cluster @ IBC 2015 & IBC 2016


The 2nd Screen CC mini-cluster was organised at IBC (RAI Amsterdam, September 2015, 2016).
Both times the booth was located at the Future Zone (Hall 8).
Find below a description of the demonstrators of the different projects:

SAM (http://www.socialisingaroundmedia.com): SAM will be demonstrating all the running prototypes developed in the 2nd year of the project. Content from SAM partners will depict the novel SAM proposal for 2nd Screen media related content production, syndication, monetisation and social consumption.
LinkedTV (http://www.linkedtv.eu/):LinkedTV will be demonstrating at IBC the first outcomes of its exploitation stages after the finalisation of the project. It will include all the final demonstrators on multimedia analysis for automatic annotation of TV programs.
MediaScape (http://mediascapeproject.eu/): MediaScape will be demonstrating the seamless discovery, authentication, synchronisation and adaptation of networked media content in different devices. These devices include HbbTV devices (such us TV sets of set-top boxes), browser based (HTML5) devices such PCs, Tablets, Smart Phones etc. and some other devices with more limited capabilities like radio devices.
Bridget (http://www.ict-bridget.eu): Bridget will be demonstrating running prototypes of the 2nd screen authoring tool and the content player, employing the BRIDGET flexible architecture based on the forthcoming MPEG MLAF format for Media-linking. We will also demonstrate advanced tools for content analysis, search and 3D augmentation to support efficient and low-cost production of exciting content.

See you in Amsterdam!!!

Projects Descriptions


Social media, Content Syndication and Digital Marketing are cutting-edge markets, expected to grow significantly in the future. The SAM project (www.socialisingaroundmedia.com) proposes to integrate them into a universal, holistic, open framework, whilst also addressing another market phenomenon - 2nd Screen – coupled with dialog interaction, context awareness and dynamic social communities based on analysis of location, demographics and sentiments. The SAM project covers two main scenarios:

  • Production: The Content Providers can publish and monetise their contents. Furthermore they can efficiently create effective and engaging 2nd Screen experiences based on rich, extended, existing content which can be acquired in the SAM Marketplace.
  • Prosumption: The created experiences are consumed by the End Users using smart devices, their reactions captured, analysed and evaluated, allowing the creation of dynamic contextual social networks of people with the same interests so improving their media consumption experience through relevant information discovered in a personalised contextual way.

What is SAM’s main innovation? Instead of users reaching for multi-media content, it is the content that finds the users’ 2nd Screen through SAM's syndication approach.


  • Tie Kinetix (NL)
  • Ascora (DE)
  • Talkamatik (SE)
  • TPVision (BE)
  • National Technical University of Athens (GR)
  • University of Alicante (ES)
  • University of Reading (UK)
  • Bibliographic Data Services Limited (UK)
  • Deutsche Welle (DE)

Website http://www.socialisingaroundmedia.com


The concept of Linked Television is made up of an initial audiovisual stream, i.e., a TV program (termed the seed content), a set of concepts determined to be relevant to parts of that audiovisual stream (termed the annotation), and a set of digital contents which are associated to each concept as being informative or illustrative of that concept (termed the enrichment). Within a Linked Television environment the viewer of supported seed content would be able to access a LinkedTV application on some connected device able to recognise which content was being consumed, retrieve the associated annotations and enrichments, and make them accessible to the viewer. This concept does not impose any expectations regarding which device runs the application, nor on which screens the seed content, annotations or enrichments would be displayed. It recognises that the future viewing environment may involve several devices capable to connect to the Internet and to share content between them.

  • Centre for Research and Technology Hellas
  • Condat AG
  • Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS (Coordinator)
  • MODUL University Vienna GmbH
  • Netherlands Institute for Sound and Vision
  • Noterik BV
  • Rundfunk Berlin-Brandenburg
  • Stichting Centrum voor Wiskunde en Informatica (CWI)
  • Université de Mons
  • Universität St. Gallen
  • Vysoka Skola Ekonomicka v Praze

Website http://www.linkedtv.eu/


In times where TVs, smartphones and tablets are all being connected to the Internet, it is increasingly common for people to watch TV at the same time as interacting with their smartphone or tablet. MediaScape is working on helping broadcasters to provide a socially engaging experience across multiple screens for broadcast and streamed content, and associated applications in order to provide the users more consistent multi-device and multi-user media services. Essentially, the challenge is to take connected service development to a new level. MediaScape will lay the foundations for advanced connected multi-user services via a standardised approach integrated into the HTML5 paradigm. The project also seeks to facilitate the marriage of the TV, PC and Mobile worlds through a standard solution that includes real-time delivery and synchronisation of media contents and applications/services across a variety of devices.

  • Vicomtech-IK4 (Coordinator)
  • IRT (Institut Fuer Rundfunktechnik)
  • BBC (British Broadcasting Corporation)
  • NORUT (Northern Research Institue Tromso)
  • Bayerischer Rundfunk

Website http://mediascapeproject.eu/


BRIDGET will open new dimensions for multimedia content creation and consumption by enhancing broadcast programmes with bridgets: links from the programme you are watching to external interactive media elements such as web pages, images, audio clips, different types of video (2D, multi-view, with depth information, free viewpoint) and synthetic 3D models. Bridgets can be:

  • created automatically or manually by broadcasters, either from their own content (e.g., archives, Internet and other services) or from wider Internet sources
  • created by end users, either from their local archives or from Internet content; transmitted in the broadcast stream or independently
  • filtered by a recommendation engine based on user profile, relevance, quality, etc.
  • enjoyed on the common main screen or a private second screen, in a user-centric and immersive manner, e.g. within 3D models allowing users to place themselves inside an Augmented Reality (AR) scene at the exact location from which the linked content was captured


  • Centre For Vision Speech and Signal Processing
  • University of Surrey (Coordinator)
  • CEDEO SAS di Chiariglione Leonardo e C.
  • Heinrich Hertz Institute
  • Fraunhofer Gesellschaft zur Foerderung der Angewandten Forschung E.V.
  • Huawei Technologies Düsseldorf GmbH
  • Institut Mines-Télécom
  • RAI – Radiotelevisione Italiana
  • Telecom Italia S.p.A.
  • Grupo de Tratamiento de Imágenes
  • Universidad Politécnica de Madrid
  • Visual Atoms

Website http://www.ict-bridget.eu